WordPress is the world’s most popular CMS (Content Management System) with many SEO options. But with a few additions, a WordPress site can be changed into an SEO wonder. Below are few WordPress SEO tips:
SEO optimization in WordPress
In the backend of WordPress, it is possible to customize the permalinks in search engine friendly URLs. After installing WordPress, the permalinks are set to https://www.example.com/blog/?p=2714. The part behind the domain name contains no text but just a number. However, it is also possible to choose https://www.example.com/blog/%postname%/ in which case the mailing names will be placed in the url and a readable url will be created.
The WordPress plugin “WordPress SEO by Yoast” offers all the possibilities you can expect from an SEO plugin. In addition to customizing page titles and descriptions, much more can be included and altered. There are clear descriptions in the various possibilities. The Yoast plugin even helps you optimize your content. Additional useful features include: Breadcrumbs, XML Sitemap, RSS optimization and cleanup of your code.
WordPress basically runs on any shared hosting account with PHP and MySQL. However, many budget hosts put too many sites on 1 server. If your WordPress site is on over full server, your site becomes slow and this has a negative effect on your Google ranking. Therefore, choose a good and reliable hosting party, even though it may be slightly more expensive.
Caching provides a faster WordPress website. Normally, each page refreshes the page by rebuilding the server as a result of caching, thus WordPress ensures that a large part of the pages is already on the server. This saves resources and ensures shorter load time for a page. A good solution for caching in WordPress is the W3 total cache plugin.
Use Google Webmaster Tools
Google Webmaster Tools allow you to analyze your WordPress site on technology. Google Webmaster Tools indicate when there are problems with indexing your website.
Use Google Analytics
Measuring is knowing! Using Google Analytics makes it clear what’s happening on your website – how do visitors enter, what do they do and at what point do they leave the site. With this information, you can further improve your website. Last but not the least – Provide good content! Provide your own well-written texts on the site. Keep your site current and ensure regular post updates.
About The Author:
Ashish Sharma is a Key Account Manager, looking after Marketing Strategies and building new business tie ups at WeDigTech – A Mobile app development company in India. Focused on helping enterprises StartUps from domestic to MNCs.