Social networks are growing in scale and popularity at an astonishing rate. They are omnipresent now and forming the backbone of internet marketing. For brands big and small alike, these sites have opened up a whole new world of opportunities and they have tilted the landscape of doing business in a true sense.
Today, the user base of Facebook has touched a mind-boggling number of 1.70 billion while some 200 million users get added to social networks annually overall. Clearly, the clout of social media is something no business can afford to ignore, can yours? This is how SMO or social media optimization has come into relevance.
What is SMO in the true sense?
Well, SMO is now a key part of internet marketing. It’s basically a tool used extensively for marketing purposes so that brands can benefit from the power and ever-rising growth of social media.
Essentially, SMO is –
A way to leverage the reach and impact of social networks A tool to benefit the business from different social sites (such as Facebook, Twitter, Linkedin, YouTube, etc.) A marketing technique to realize goals in a timely manner A new approach to market products and services and boost the prospects for the business.
Benefits of SMO to a business or website
There are experts who do SMO and help businesses grow and expand their bases with ease. They utilize social networks and do other activities, such as blogs, forums, link sharing, online communities, etc. to help brands get the most out of social media.
Here are ways how SMO really benefits a business or website –
#Bigger and wider reach
Social networks are now a big phenomenon as they are a universal aspect as well. Brands can tap into the potential of social media and grow and expand in the desired manner. It won’t take much investment today to reach the market earlier not possible, courtesy of the global reach of social networks.
#Conveying brand messages to the world
Social media offers a wonderful opportunity to market products and services in an easy manner. It’s now easy to reach the target audience in a cost-effective manner and boost brand visibility. Your business can easily convey brand messages to the target audience even without incurring much cost.
#Visibility and traffic
Social networks give businesses wider visibility. They help your business, products or services to be seen more by the people. Which in turn helps generate traffic. We know traffic is essential for any website to be relevant and only this can make the business realize its goals in a time-specific manner.
#Two-way communication with customers
SMO has opened the opportunity to set up two-way communication with customers. This way, it has become very easy for businesses to get in touch with their consumers and vice versa. This is how feedback and reviews are got on a real-time basis and this helps brands a lot.
SMO helps businesses run ad campaigns and get measurable results. This means, you can now advertise to a relevant audience, decide whom to reach and when. This way, needless wastage of resources is curbed with ease.
#Quick sharing and long-term relationship with customers
Any updates can be shared with the market in a quick time. Your product launch info can reach hundreds of thousands of users on a real-time basis. Similarly, such launches or communications can also generate an instant response from customers. You can reply back and look to build long-term relationships.
In a nutshell, it pays a lot to hire social media consulting services and help your business scale a new high in a cost-effective manner.