“Good SEO work only gets better over time. It only searches engine tricks that need to keep changing when the ranking algorithms change.” –Jill Whalen
SEO is dead.
Cue in deep breaths and sighs. For the nth time now, search engine optimization experts have once again declared the death of SEO. But is it really?
Over time and time again, people have constantly wondered whether this proclamation has any teeth to it. Is SEO dead? Is it no longer relevant in today’s contemporary traffic generation strategy? Well, believe it or not, but a digital marketing agency in the Philippines or wherever actually detest this question. Not only because they capitalize on providing online marketing services (although that is one of the many reasons), but rather because the belief that SEO is dead mostly works to discredit or demoralize the legitimate endeavors of these digital marketing agencies in generating online traffic. Granted some of them are a sham and you would do better to invest your money elsewhere, there is still a significant majority of them that provides quality services. Moreover, with so many businesses persistently refining their strategies in SEO and even realigning some of their strategies to fit their SEO goal, could you really justify the statement that it is indeed dead?
No, in fact, one might argue that SEO is not only alive but rather it is thriving. However, black hat methods and bad SEO is definitely dead—as it should be. In any case, if you have any doubts about whether SEO is alive or not, here are some of the reasons that prove it is still very much alive:
SEO is evolving
…just like it always has and always will. Quite a lot of people are under the impression that SEO is dead simply because they do not recognize how it works anymore. A comparison of today’s strategies is drastically different from how it was five years ago—or even a year ago, for that matter. One significant contributor to how SEO evolves is how users change the way they interact on the web and how they search. As a result, search engines such as Google would constantly update its algorithm. In fact, Google has updated its core ranking algorithm several times since its inception. People utilize search engines to look for answers which resultantly awards the web page with the first ranking which Google believes to be the webpage that answers the search user’s query best.
SEO still continues to work for businesses
Companies and businesses who continue to utilize SEO are their online marketing strategies could still see a growth of visitors to their websites from year to year with its corresponding conversions. In the same regard, leads are also generated. SEO still works, those who say otherwise may not have been utilizing it properly.
Google updates its search algorithm
Would it not be counterintuitive for Google to continuously update its search algorithm if SEO were really, in fact, dead? Without SEO, search engines such as Google, Yahoo and Bing might even cease to exist. These algorithm updates are a strong indicator that SEO is still very much alive, kicking and thriving. SEO is dead, it is just changing and perhaps growing up.
Search engines compete for ad dollars
There are two major reasons why search engines continuously tweak their algorithms. Primarily, it is to provide users who search with the best results complemented with the best user experience possible. Secondly, it is to constantly refine their product in order for it to be better than their competitors. Search engines continuously try to make their product (a search engine) better in order to encourage searchers to utilize their search engine. Resultantly, search engines with more searchers would have more in advertising revenue from other businesses. Revenue from ads does not come in the form of banner ads, but rather in the form of paid ads or PPC. Google has Google Adwords while Bing has Bing Ads.
SEO is more technical than ever
Back in the day, all SEO experts had to do was stuff their content with keywords and comment on forums. Those two strategies almost always guaranteed them to get the job done and earn that number 1 spot and ranking. However, this is not the case today as SEO is a lot more technical than a successful campaign relies on more than just keyword stuffing and forum commenting, Today, you have to rely on so much more than just on-page content. To run a successful campaign, it is imperative to consider social engagement, site code structure, content, and keywords as well as link building.