Thinking of hiring an SEO firm or company? Watch this video from Google's Maile Ohye on what questions to ask and what to look for during that hiring process.
The 11-plus-minute video clip strolls people through the process of hire a SEO professionalor firm. It informs them just what to search for, what concerns to ask, what a few of the red flags are as well as more.
Google's Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.
Social networks are growing in scale and popularity at an astonishing rate. They are omnipresent now and forming the backbone of internet marketing. For brands big and small alike, these sites have opened up a whole new world of opportunities and they have tilted the landscape of doing business in true sense.
Today, the user base of Facebook has touched a mind-boggling number of 1.70 billion while some 200 million users get added to social networks annually in overall. Clearly, the clout of social media is something no business can afford to ignore, can yours? This is how SMO or social media optimization has come into relevance.
What is SMO in true sense?
Well, SMO is now a key part of internet marketing. It’s basically a tool used extensively for marketing purposes so that brands can benefit from the power and ever-rising growth of social media.
Essentially, SMO is –
A way to leverage the reach and impact of social networks
A tool to benefit the business from different social sites (such as Facebook, Twitter, LinkedIn, YouTube etc.)
A marketing technique to realize goals in a timely manner
A new approach to market products and services and boost the prospects for the business.
Benefits of SMO to a business or website
There are experts who do SMO and help businesses grow and expand their bases with ease. They utilize social networks and do other activities, such as blogs, forums, link sharing, online communities etc. to help brands get the most out of social media.
Here are ways how SMO really benefits a business or website -
#Bigger and wider reach
Social networks are now a big phenomenon as they are a universal aspect as well. Brands can tap into the potential of social media and grow and expand in the desired manner. It won’t take much of investment today to reach to the market earlier not possible, courtesy the global reach of social networks.
#Conveying of brand messages to the world
Social media offers a wonderful opportunity to market products and services in an easy manner. It’s now easy to reach to the target audience in a cost-effective manner and boost the brand visibility. Your business can easily convey brand messages to the target audience even without incurring much of cost.
#Visibility and traffic
Social networks give businesses a wider visibility. They help your business, products or services to be seen more by the people. Which in turn helps generate traffic. We know traffic is essential for any website to be relevant and only this can make the business realize its goals in a time-specific manner.
#Two-way communication with customers
SMO has open the opportunity to set up two way communication with customers. This way, it has become very easy for businesses to get in touch with their consumers and vice versa. This is how feedback and reviews are got on a real-time basis and this helps brands a lot.
SMO helps business run ads campaigns and get measurable results. Which means, you can now advertise to a relevant audience, decide whom to reach to and when. This way, needless wastage of resources are curbed with ease.
#Quick sharing and long-term relationship with customers
Any updates can be shared to the market in quick time. Your product launch info can reach to hundreds of thousands of users on a real-time basis. Similarly, such launches or communications can also generate instant response from customers. You can reply back and look to build long term relationships.
Expanding a company isn't simple when you do not have time for advertising and marketing. Many dentists are educated to fulfill the dental services and don't have time to discover new methods on how they could market their solutions. This is why reading about numerous dental advertising and marketing concepts can help you and also your technique exceptionally. Ultimately, everything comes down to just how well you handle your dental advertising and marketing techniques using standard in addition to online approaches.
In this infographic, we are going to go through tons of dental marketing ideas with SEO prospective and how to measure their effectiveness.
Business owners in today’s digital world are well aware of the term PPC yet some are still foreigners maybe due to lack of resources or insufficient knowledge. Although, advertising through PPC is one of the strongest and most effective methods to market your business but in a different way.
As a business owner, you have to keep things in the budget so as to achieve your goals in a smart way. Being on the same page, managing and setting PPC accounts is just a query of “how much you are ready to spend?” But, there are many other ways to make noteworthy modifications in your account’s performance.
Today, if you search online or ask professionals, you can get to know tons of different techniques that work well in different scenarios. But not everybody has a silver spoon. For instance, if you have a limitless budget, some of the below tricks won’t even matter to you but, there are times when you need to (or have to) pull your hand and limit expenses. No doubt, there is a plethora of methods to learn, but some ways can make your performance better, being in the budget.
Reduce Bid to Get More Clicks
Well, most of you would not have related to the heading because it is clearly written reduce bids. Who would believe in reducing bids to get their campaign going? Believe it or not, if you rank high on search engines and hitting your budget way before you want to or getting low IS or impression Share due to the limited budget, you can just lower your bids and get more clicks.
There is no rocket science in understanding this method. If the big range is less, your clicks will cost less, hence you can get more clicks in same cash pile. Now, there is a catch! You are already ranked on the eighth position so, lowering your bids (so low that you get yourself removed from the first page entirely) can result in reducing your traffic but as you are ranked high, it is surely a fire way to improve the number of clicks.
Ad Scheduling to Get Better Clicks
No doubt, you may be delivering what you expect but as a business owner, you would be aware that there are peak hours in a day and weeks in a month when your sales come at the best rate and much higher numbers.
So, what should you do when your budget is capped? You should go for scheduling your ads. Simply, figure out times when there is lowest conversation rates (irrespective of volume). Also, when you are short on the number of clicks, it is more likely to spend them in peak times.
Accelerated Delivery Helps in Ad Scheduling
At the time of ad scheduling, you will wish to spend all your clicks in set hours rather than dividing it in on the whole day. In that, accelerated delivery helps big time in ensuring that Google is not forcing to budget for the whole day when you are likely to deliver in a particular percentage of the day. The whole process will move to delivering until your budget diminishes instead of dividing it in 24 hours.
But, as a business owner, you have to work smartly, since your budget is way lower the likely traffic, Standard Delivery can also help you delivering in set hours rather than squandering it all in an hour.
Consider Restructuring Your Campaign
Sometimes, you experience that two or three or maybe a few keywords spend most of the budget of the campaign which clearly says that you are getting comparatively less traffic than you should have got for other keywords. Now, to solve this issue, you can restructure your campaign and divide that handful of keywords and make their single budget campaigns. This way, you can cap them as well as easily bid. Give all of them some room in the original campaign to see how well they are doing.
There are many other tricks that can make your dollars count but above listed at the top ones. Once you experience the outcomes of optimizing your PPC account, you can make the judgement which path you want to go on.
Author Bio - Sid Garg is a PPC expert at Mind Digital. He has years of experience within the world of PPC. He is well-conversant with all the latest technologies and trends of the PPC domain. Further, he strives to leverage the knowledge of the domain to benefit clients across industry verticals. He guides brands for their Pay Par Click strategies and helps them meet their online marketing goals with ease. Feel free to reach him anytime to clear any doubts regarding PPC and its implementations. He’ll be more than happy to help you and solve all your queries in quick time.
The ecommerce world is laden with new brands daily, and you need skills to stay relevant amidst this clutter. Google Adwords is one of the tried and tested advertising platforms for both large and small ecommerce companies. As the name suggests, this paid advertising platform was pioneered by Google, and it hopes to help ecommerce companies reach customers through pay per click (PPC) campaigns.
Keyword Research is Essential for an Effective Ad Campaign
To launch an advertising campaign, you need a Google Adwords account. Once you are logged in, choose a set of keyword phrases you think are most relevant to your business, and check the estimated number of monthly searches internet users make for those keywords. The Google Keyword Planner, accessible within your Adwords account, lets you evaluate a variety of phrases, see the amount of competition each keyword yields, and possible spending if you place an ad campaign.
Remember, your expectations are to get the most clicks or conversions for the least amount. Hence, your search should also include related keywords to see the most effective option for your business/location/service. For instance, if you are offering locksmith services in New York, you might come across related searches like 24 hour locksmith nyc, locksmith upper east side, locksmith nyc midtown, locksmith bronx ny, locksmith upper west side, locksmith chelsea nyc.
Why Google Adwords Is Popular
You need mastery of this complex but effective online advertising platform. Hence, you may need help with Google Adwords. In spite of bidding a higher amount than your competitor, a number of factors control the position of your campaign. There are intricate steps during the campaign creation process, and an expert is best placed to understand them. For example, one of the placement factors is the landing page of the ad. When your ad is directing users to an appropriate page, and users are actually showing interest in your ad and giving you clicks, you have an advantage over your competitor during the ad auction Google carries out to determine organization of ads just above the organic SERP.
Outstanding benefits of a Google Adwords campaign are:
Easy to measure results
Most advertising platforms, especially traditional methods such as outdoor advertising, are not measurable. Hence, companies spend billions on advertising but they cannot see a ROI. Google Adwords offers measurable campaigns. You can measure the impressions, the number of clicks, the cost of each click received, the conversions made as well as the cost of each acquisition per campaign. Campaigns have different objectives. If you just started selling a new product, your objective might be to inform your market about it. On the other hand, for an established product, your motive is to increase sales. It is possible to measure whether you achieved any of these objectives.
You target the right market
A Google ad campaign utilizes targeting options like the location, the language, timing etc. If your business only reaches out to a state, a section of a state or a nation, your campaigns is carefully targeted to that audience. In addition, your campaigns also reach people accessing the internet on a number of devices from mobiles phones to tablets and desktops.
You have control over your advertising budget
Google Adwords campaigns let you set a daily spending plan. In addition, you pay when someone makes an action. For example, you pay when someone clicks your ad. You can pause, change, and improve your campaigns as often as possible to get better results.
Beat the clutter that is in the ecommerce industry by creating cost effective advertising campaigns and measuring their success.
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