If you have been frequenting SeoMozFriday.com for some time,
you must have come to realize that producing articles around topics that will
help you grow professionally and personally, remains at the core of everything
SEO experts and online marketers are hardworking people.
Most of them spend anywhere between 12 to 16 hours working online. That means
if you are not careful, sooner or later you will experience burnout.
If you think you are too young to burn out, here is an article
that you should definitely read. Burn out is real and is here. The problem is
much bigger than you think. That’s the reason we have covered it here. Your
physical health is as important as your professional health.
Reasons for Burnout
Burnout is witnessed more among professionals who work most
of the time on computers or on their laptops, than among professionals from
other fields. Experts haven’t reached to any consensus as to what burnout
happens, here are some reasons:
·Sitting for prolonged hours at your desk in
front of computer triggers feeling of lethargic and leads to burnout.
·Sitting for long hours also makes the person
more prone to mindless snacking, which again leads to unhealthy lifestyle.
·Professionals from software industry and SEO
experts stay up late and this leads to buildup of resentment.
·Software job such as programming is highly
cognitively intensive and stressful job, this leads to mental fatigue and can
take its toll.
·Many software professionals are engaged in job
that is soul-sucking and unrewarding. This can lead to burn out. You should
take time off and do some soul-searching on what you really like and how you
can make money out of it.
People from IT industry experience burn out at least once or
twice in their life. But most of them don’t experience it to an extent that
makes them quit their job. But it definitely makes them doubt if they have chosen
the right profession.
Steps to prevent
1.If you love creating website or do SEO
optimizing, overtime it will become boring and soul sucking. Make it fun by
trying out new things and experiment new concepts or try out new ideas. Keep
aside 20 percent of your time everyday for playing with new technologies.
2.Attend SEO/software meetups, conferences, and
listen to industry podcast. SEO and software development can be a lonely job,
meetups and conferences helps you meet new people and make friends. It is also
helpful and motivating to listen to how others overcame their struggles.
3.Take a break every now and then and indulge in
activities other than related to your jobs.
Over to you
There is no proven method that works for all. Keep trying
different things to keep your life interested. If the tips in this article have
helped you, we would love to listen. You can also use the comment box below to
tell us if something else that has worked for you.
About the Author
I am a technology enthusiast and a blogger who understands
that technology is not always a solution, but at time can be a problem. Being a
fitness and nutrition blogger by profession I spend time education people about
the importance of good health and wellbeing.
Whether your business is small or large, or somewhere in the middle, there is always a great importance of an HR (human resource) manager. He/she is the one who manages each and every task within an organization, recruits and interviews skillful candidates, fixes official appointments and do a lot of other work to help entrepreneurs run a successful business.
Being a professional HR executive, you may face lots of challenges, especially while recruiting a wised up SEO employee for your company. Selecting a skillful digital marketing can be a tough job for you. You many find difficulties while hiring a candidate for this particular position.
To make this task easier, we bring you some of the crucial tips that will help HR manager choose the right candidate for the position of an SEO expert within an organization.
1. Ask for their Experience in SEO
Selection of an SEO expert should be based on the years of experience he/she has in an SEO domain. Since every website requires different SEO techniques to generate better results, you should look for a candidate who has ample years of experience in this particular sector.
As an HR executive, you can ask for their SEO experiences so that you can make the final decision quickly. Also, try to know their tactics to gain more web traffic towards your site. An experienced SEO expert can help you solve all your queries quickly and easily.
2. Ask for references and case studies
You should ask for their previous projects, references and case studies to collect more information about them. Penetrate through their case studies to know their approach while working on their previous project. This will give you an idea about their working capabilities.
If you want some authentic references, then testimonials are an ideal solution for you. You can interact with their 2 or 3 current clients to collect more information about them.
3. He/she should have understanding of three different SEO levels/aspects
Doing an SEO marketing is not an easy task. There are lots factors you should consider while appointing an SEO expert. Being an hr manager, you should ask for all the three different levels of Search Engine Optimization, including:
(a) Technical aspect: It includes the structure of a site that determines how search engines crawl and index a site. This means an SEO expert should know the technical aspects of all websites.
(b) One-page optimization: He/she should be potential of using on-page optimization elements such as meta description, meta title, meta tag, meta keywords to get higher ranking on SERPs.
(c) Off-page optimization: This includes link building, publishing SEO-friendly blog posts, website-relevant guest posts, articles and forums on the web.
Tip: An SEO specialist you are hiring should have in-depth knowledge of all these SEO aspects – as this can take your website to the new heights of success.
Performing a role of HR managers is very daunting. They face different sorts of challenges while recruiting employees for their company. Well, these tips will help them find the most proficient SEO specialist for their site/company.
Priyanka Gupta is working with Zactic SEO, which is a specialized SEO Company India backed with years of experience of a team of diligent professionals. You may get in touch with Zactic SEO if you are planning to Hire SEO Experts for your website Promotion.
Uber has started to show a better improvement in its revenues and made some notable profits but yet to get one-quarter of the year completed the company has shown a downfall either. Upsurges and downfalls at times are part and parcel in business deals and trading. When it comes to Uber, it is an online transportation deal and the rival or contenders of that concern cannot be determined by years. A tough competitor cannot be subjected on any basis because the world has moved so fast.
Nobody gives space and time for old traditions and sentiments. So for having another organization as their rival, they need no years to build to bring up their reputation. And as far as online marketing and business is concerned people don’t prefer the oldest or the most traditionally followed organization on anything. They just choose over the brand which comes up with lower price tags. All they look for is quality and a minimal of trust. This is not to categorize every buyer through online as one. But predominantly people are the way as discussed above. So there is nothing to wonder to find a company which turns a strong contender for Uber which has cropped out recently.
It doesn’t mean Uber has failed to satisfy the customer’s needs. It’s just that a few things along with time haven’t turned anything favorable to the organization. This is the fundamental reason why Uber has lost around eight-hundred in the mid quarter of the year 2016. It was quite a hard thing for the organization to digest but logically it goes right. They left the most popular and highly populated country (China). This has to pay back to its deeds. It’s not on purpose, but though it just happened. And more specifically this will not be the reason completely. They, in fact, exhibited a good improvement but later on, they had a fall. The downfall was more intense than their improvements.
Uber had a lot of misconceptions. They have been accused for about forty to fifty cases over plenty of countries. The reason is they have spread their wing over a large number of countries around the world. Being charged or accused of something will not bring them financially but their reputation will. The trust and rapport they had with the public might go down because of these issues. Some might not believe in these cases saying that they are just blaming them. Some might go with the federation. And another part would spare no time to verify on who went wrong or even what is going on, they blindly avoid the company which is been petitioned the court. However Uber could manage all these hindrances and still run its business, but now they are at a greater risk of money loss, where the revenues, investments never match with the outcomes and the profits. They lost hundreds and hundreds of money in one specific quarter frame of the year.
Let’s get in-depth to investigate how much the association has lost and what are the predominant reasons for this deprivation in their stocks statistics.
The monetary status of Uber estimated at the third quarter
As we know that Uber has lost exactly eight-hundred million dollars of money until the third quarter of the year 2016. Based on this an article called The Information has estimated the exact status of the organization and the report was presented by Amir Efrati. The report says that the online ride-hailing fame application Uber which had huge losses will also have to face about two billion dollars in the last Quarter of the year. The report says that if the company has the same strategies and runs as the way it runs these days then surely it will not take long for them to shut down from the market. But the company showed a performance which inflates in its every year performance. They also made a growth after leaving the largest country China, though. The losses were recorded as twenty-five percent in the third quarter and that went a little close to thirty-five percent the next quarter.
The one billion dollar loss doesn’t any way relate to the deals and operation pertaining to China, it just happened because of its rivals and contenders. The company had revenue of sixty-nine billion dollars at the end of the year but still, it continues loses money.
The online shopping giant turns a rival with its new approach to Uber
Amazon the online business magnet has planned to start up with truck services to benefit themselves with the shipping services. The new trucking services are more or less like Uber trucks. This sounds amazing to the organization and other companies who seek for an authenticated trucking service except for Uber. This is because Amazon new truck will surely be going to make a tough competition with Uber and hard to make money in their business. This is quite obvious! Because we all know that a new approach from a reputed company will always be a success. The reason why is people largely trust the company and that’s how they became reputed. So coming to the point of Uber truck, they had no strong opposition party until and unless Amazon was in the game. And now the real game starts!
Uber’s new ideas are fantabulous but have a clash with rules and regulations
Uber faced a lot of business loss this year, though they haven’t given up. Each time when they come up with a new idea, a bill from the court will be summoned to the company. Apart from being sarcastic thinking from the reality point of view, it is true. Half the time when the company puts an offer or a new schedule or scheme to increase their revenues there will be one country which says that the new scheme or approach is not legal at their federation.
Nobody can be blamed for this situation because a country basically has to think about the welfare of its people and allows only those associations which abide by their rules and regulations. Uber is an international online transportation company which amends its new approach into all of the countries they work for unmindful of the rules and regulation of each federation.
The most recent idea of self-driven cars made most of the masses to astonish at the company. The self-driven car is not a new approach, but for taxis, it’s probably the first time. The cars were really in a good condition and it’s absolutely an awesome feel to board cab which runs completely with high technology. The approach was not accepted by the California federation saying that automated taxis will not pay a better performance and such approaches legally not allowed inside their the city. The company was also accused that the automated cars ran into the city without a testing permission and the taxis which ran outside the city didn’t seem to abide the traffic regulations and few cars did not respond exactly to the directions. Thankfully there were no accidents occurred so far.
At the bottom
It pretty clear that Uber has faced a serious downfall recently. The organization still will not give up on their company. They still look for better ideas to reach the top position.
Author Bio :-
Anand Rajendran is CEO and Co-Founder of Zoplay, best PHP scripts development company located in India. Zoplay is a part of Casperon Technologies a leading social and mobile development company. I’m a Tech geek, Digital marketing expert, Entrepreneur, and Atheist who loves to write everything about PHP Scripts and mobile application development. Cabily Script is a clone of Uber, which developed by the tech gigs of his company.
Thinking of hiring an SEO firm or company? Watch this video from Google's Maile Ohye on what questions to ask and what to look for during that hiring process.
The 11-plus-minute video clip strolls people through the process of hire a SEO professionalor firm. It informs them just what to search for, what concerns to ask, what a few of the red flags are as well as more.
Google's Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.
Social networks are growing in scale and popularity at an astonishing rate. They are omnipresent now and forming the backbone of internet marketing. For brands big and small alike, these sites have opened up a whole new world of opportunities and they have tilted the landscape of doing business in true sense.
Today, the user base of Facebook has touched a mind-boggling number of 1.70 billion while some 200 million users get added to social networks annually in overall. Clearly, the clout of social media is something no business can afford to ignore, can yours? This is how SMO or social media optimization has come into relevance.
What is SMO in true sense?
Well, SMO is now a key part of internet marketing. It’s basically a tool used extensively for marketing purposes so that brands can benefit from the power and ever-rising growth of social media.
Essentially, SMO is –
A way to leverage the reach and impact of social networks
A tool to benefit the business from different social sites (such as Facebook, Twitter, LinkedIn, YouTube etc.)
A marketing technique to realize goals in a timely manner
A new approach to market products and services and boost the prospects for the business.
Benefits of SMO to a business or website
There are experts who do SMO and help businesses grow and expand their bases with ease. They utilize social networks and do other activities, such as blogs, forums, link sharing, online communities etc. to help brands get the most out of social media.
Here are ways how SMO really benefits a business or website -
#Bigger and wider reach
Social networks are now a big phenomenon as they are a universal aspect as well. Brands can tap into the potential of social media and grow and expand in the desired manner. It won’t take much of investment today to reach to the market earlier not possible, courtesy the global reach of social networks.
#Conveying of brand messages to the world
Social media offers a wonderful opportunity to market products and services in an easy manner. It’s now easy to reach to the target audience in a cost-effective manner and boost the brand visibility. Your business can easily convey brand messages to the target audience even without incurring much of cost.
#Visibility and traffic
Social networks give businesses a wider visibility. They help your business, products or services to be seen more by the people. Which in turn helps generate traffic. We know traffic is essential for any website to be relevant and only this can make the business realize its goals in a time-specific manner.
#Two-way communication with customers
SMO has open the opportunity to set up two way communication with customers. This way, it has become very easy for businesses to get in touch with their consumers and vice versa. This is how feedback and reviews are got on a real-time basis and this helps brands a lot.
SMO helps business run ads campaigns and get measurable results. Which means, you can now advertise to a relevant audience, decide whom to reach to and when. This way, needless wastage of resources are curbed with ease.
#Quick sharing and long-term relationship with customers
Any updates can be shared to the market in quick time. Your product launch info can reach to hundreds of thousands of users on a real-time basis. Similarly, such launches or communications can also generate instant response from customers. You can reply back and look to build long term relationships.